Launchpad sets up office in Singapore with Alan Fong as creative director

Fong, the former creative head of Creo Advertising Singapore has joined Launchpad Singapore as its group creative director.

Having worked in Singapore and Malaysia for the past 14 years, Fong brings years of grounded brand-building experience with clients such as Changi Airport Group, Takashimaya, Raymond Weil, Katharine Hamnett and Procter & Gamble.

“We have been working with Alan for the past two years and have always admired his work. His contributions were instrumental to several of our projects, particularly for Double Tree by Hilton,” stated Stefan Pertz, group managing director of Launchpad.
 
“Through my work with Launchpad I have already gotten to know their business model and the service offering of the company," said Fong.

He added, "Tapping into the existing resources that the company has in the other offices will allow us to offer a very comprehensive package to clients in Singapore.”

Alan says following his appointment, his duties will start immediately with the first project starting imminently.