Lane Crawford to launch fashion blog campaign

Shot mainly at the latest Paris Fashion Week, the print ad opted for a blog-page format, with Tommy Ton behind the lens, covering the latest styles, trends, fashion and accessories which can be found on his blog jakandjil.com.

The campaign will run in SCMP, Apple Daily starting on March 8 for four weeks, together with online ads in scmp.com. elle.com, and lifestyle sites dimsumandthensome.com and butterboom.com, and supported by eDM.

Consistent to this new insider campaign, Lane Crawford will also be launching its revamped website on the same day. With a new look and content, it is seen as a style destination and features the latest fashion news from the fashion capitals around the world, including the latest hot items and goodies that customers can buy at Lane Crawford. The site will also feature a What’s New section?, as well as Tommy Ton guest blogging for the first month.

Lane Crawford is one of the few multi-designer-brand specialty stores in Greater China, besides Harvey Nichols and I.T.