KUALA LUMPUR – Boutique brand agency LAB has appointed Andrew Yong as group executive director.
He will be responsible in providing in-depth strategic brand insights to their existing clients, while expanding the agency’s client portfolio to encompass more brands.
Yong previously worked with McCann Erickson and Grey Worldwide Melbourne, as well as in other markets like Singapore and Malaysia.
He has spent five year in Australia as a brand consultant, as well as working in the marketing department for DaimlerChrysler Australia/Pacific, Mercedes Car Group in 2006.
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