BEIJING - Korean auto maker Kia Motors has called a review of its digital activation and interaction account in China, according to sources familiar with the industry.
At least four agencies - NIM, InSun, AllYes and the incumbent Samsung Opentide – are involved in the pitch currently in its final phase. The result is expected to be announced soon.
Opentide has been serving the client over the past two years, but an undisclosed source said the chance that the agency will lose the account is “99 per cent”.
The loss will be a big hit for Opentide who counts Kia as it’s biggest client.
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