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Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Kia's Sonet scratches and claws through an uncharted thrill ride
Watch the film conceptualised by Innocean here
Innocean retains Havas as its global media agency
The account was renewed following a multi-agency pitch review.
Asia-Pacific Power List 2021: Artur Martins, Kia
A lifer in the car industry, Seoul-based Martins is the marketer in charge of selling a revamped and ambitious Kia to the world.
Kia Motors revamps logo, brand tagline
REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
Kia appoints M&C Saatchi Sport & Entertainment to global tennis brief
The agency will activate the auto brand's partnership with Rafael Nadal and the Australian Open.
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