Faaez Samadi
Mar 18, 2019

Kantar becomes single brand

All units and services to be consolidated under single name.

Kantar becomes single brand

Data and insights company Kantar today announced that all of its offerings and services will be united under the single Kantar brand name from April 2.

All of Kantar’s nine brands across its data, insights and consulting services—Kantar Consulting, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown, Kantar Public, Kantar TNS, Kantar Worldpanel, Lightspeed—will be retired, along with all country-specific brands.

Kantar CEO Eric Salama said: “The change in our branding reflects the operational changes already happening across our company, and is driven by a desire to achieve simplicity, scale and impact for our clients. This one change will make Kantar easier for clients to understand and work with.”

The news comes amid uncertainty over Kantar’s future after WPP CEO Mark Read announced last October that WPP is looking to sell Kantar, while retaining a stake. Early signs that such a consolidation may happen came when Kantar merged four brandsKantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail–into Kantar Consulting early last year.

Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

18 hours ago

BMF opens first APAC office in Hong Kong to drive ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

19 hours ago

No minibar? No problem. CCIA NSW helps hotel lovers ...

Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.

19 hours ago

Woolley Marketing: Is it pessimism or realism to ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.