Jin Bo
Oct 11, 2010

JWT Taipei adds Familymart CVS account

TAIPEI - FamilyMart, the second largest convenience store chain in Taiwan, has handed its creative duties to JWT Taipei.

JWT Taipei adds Familymart CVS account

The assignment will see the agency handling FamilyMart’s private coffee brand ‘Let's Café’ as well as seasonal promotions.

Evan Teng, managing director of JWT Taipei, says the CVS fresh coffee market in the region is already highly competitive and predicts it will only "get tougher."

"However, we are ready to take on the task," he said.

He added that FamilyMart is an exciting win. "Not only did we present a precise strategy but also fantastic creative ideas," he said.

FamilyMart was introduced to Taiwan from Japan in 1988. It broke even in 1994 and started to grow at a fast pace. Today, there are more than 2,300 stores serving Taiwan consumers.

FamilyMart was rated the No.1 convenience store in 2004, 2005 and 2008 in the annual survey conducted by Taiwan's Global View magazine.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

3 hours ago

At its core, ‘Careless People’ is a cautionary tale ...

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

4 hours ago

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

5 hours ago

‘Marketers will need to be flexible’: What Trump’s ...

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.