Staff Reporters
Jul 19, 2011

JWT Melbourne hires new director of digital

MELBOURNE: WPP-owned creative agency JWT Melbourne has appointed Josie Brown has director of digital. Brown joins the agency from Proctor and Gamble where she lead digital across Australia and New Zealand for three years.

Josie Brown
Josie Brown

Prior to her stint with Procter & Gamble, Brown was instrumental in building digital specialist agency Sputnik, as its client services director.

Commenting on the appointment, JWT managing director, Michael Godwin said, "Recently I've been listening to advertisers express their frustration over agencies’ inability to help them build a digital road map for their business, being more focused on tactical execution and campaign extension. So I’m pleased to offer our clients the services of one of Australia's best digital marketing professionals.”

Brown said that in her new role she aims to help clients transform businesses using innovation in technology, social engagement and digital commerce.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

17 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

18 hours ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

18 hours ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.