Advertising The Work
Staff Reporters
May 31, 2011

JCDecaux launches 36-LCD screen display at Changi Airport

SINGAPORE - Out-of-home advertising agency JCDecaux Singapore and the Changi Airport Group have launched two giant free-standing displays with advertiser Estee Lauder.

JCDecaux's 25 sq metre display in Changi Airport
JCDecaux's 25 sq metre display in Changi Airport

Installed at the entrance of Terminal 3's departure immigration section, each display measures 25 square metres and comprises of 36 LCD screens.

"The introduction of these displays, as well as 70-inch LCD digital screens in over 70 sites across Terminals 1, 2 and 3 is the first phase in JCDecaux's introduction of the new digital showcase at Changi Airport," said Ashley Stewart, managing director of JCDecaux Singapore.

JCDecaux will be introducing more display advertising units at the airport over the next 12 months.

Source:
Copyright © Campaign Singapore

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