
Hier will oversee the strategy, analytics and insight teams for the Australian operation. He comes from the marketing industry, having spent the past five years as lead consultant for integrated brand communications at the global Unilever Marketing Academy.
Knight has been appointed to lead MEC Interaction, specialising in digital, social media, search and direct marketing services. His background includes a role as national managing director at digital agency Tequila. Knight is originally from the UK and moved to Australia in 2004.
“I believe that the most important ingredient for success in our industry is people,” said Vogel. “They [James and Tim] are both at the pinnacle of their respective fields. They are exceptional talents and fantastic additions to the team here in Australia.”