Ketchum was formerly chief executive of Upstream Asia, which was acquired by Bite Communications last month.
In his new role, Wilkinson said that, among his main goals, he aims to grow the network’s client-base by enacting new partnerships globally and improve sector knowledge through specialisation development.
“Our task in Asia-Pacific is to build a team of agencies equipped for the triple challenges of growth, quality assurance and the online media revolution. We all want global relationships, and IPREX makes that easier, removing the uncertainty of new inter-agency alliances,” he said in a release. “The recovery end of the recession in particular will present a lot of business opportunities. We know that our partner agencies in the US and Europe are anxious for Asian contacts.”
Iprex currently has 68 partners with 92 offices worldwide, with annual revenues of US$125 million.
In his new role, Wilkinson said that, among his main goals, he aims to grow the network’s client-base by enacting new partnerships globally and improve sector knowledge through specialisation development.
“Our task in Asia-Pacific is to build a team of agencies equipped for the triple challenges of growth, quality assurance and the online media revolution. We all want global relationships, and IPREX makes that easier, removing the uncertainty of new inter-agency alliances,” he said in a release. “The recovery end of the recession in particular will present a lot of business opportunities. We know that our partner agencies in the US and Europe are anxious for Asian contacts.”
Iprex currently has 68 partners with 92 offices worldwide, with annual revenues of US$125 million.
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