Robert Heldt
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Jan 17, 2024
10 trends that will shape B2B marketing in 2024
Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.
Oct 27, 2023
Asia-Pacific: Where fortune favours the careful
Asia remains one of the most diverse, nuanced and vibrant global regions, brimming with the potential for business success. So, why are so many brands still struggling to treat localisation as more than a quick lift-and-shift strategy job? Robert Heldt explores.
Feb 20, 2018
It’s high time for corporate Japan to embrace ...
Companies do themselves a disservice with amateurish English-language communications.
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