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Jessica Heygate
Jun 9, 2023

IPG enlists ex-Accenture execs to inject more creativity into commerce

EXCLUSIVE: Jeriad Zoghby and fresh hire Roald van Wyk are championing a new offering within IPG that brings creatives into the “cold” and “functional” world of commerce.

(L to R) IPG’s chief commerce strategy officer Jeriad Zoghby and creative commerce lead Roald van Wyk.

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