ION Orchard appoints VML Singapore for social media

ION Orchard, a Singapore luxury mall and retail destination, has named VML Singapore as its social media AOR.

VML will support ION Orchard across all aspects of its social strategy, including content planning and asset development, community management, reporting, and analytics, as well as strategic campaigns and related events.

"We look forward to helping ION Orchard join the dots for their consumers through the powerful use of their social channels that encompasses pre-shopping trip research to post check-out customer services,” said Tripti Lochan, CEO of VML in Southeast Asia and India. 

The scope of work for VML Singapore will involve the development of strategies that increase top-of-mind awareness for ION Orchard among its target audience and reaffirm its positioning as the destination of choice for both locals and tourists.