The new office will be headed by general manager Solomon Zhou, who has rich knowledge and experience of B2B marketing for technology companies.
Band already has an office in Hong Kong. John Irwin, managing director for Band Greater China, said the agency has decided to focus on expanding its technology practice in Greater China to foster closer relations with technology clients.
"It is the perfect time now for Band to increase its presence in the region. I look forward to seeing the value it yields for our clients and colleagues alike," he said.