independent agencies
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How indies are closing the gap between holding companies
In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.
Why indie agencies are prioritising strategy
The pandemic forced agencies to embrace business thinking as entire industries shut down, according to a report by Agency Futures Index.
Many Many More to come from ex-TBWA\Hong Kong creative chief
Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.
Long-term Tugboat staffer launches collaborative consultancy
New venture aims to support traditional Japanese businesses.
Success has more than one definition: Tugboat's Oka
TOKYO - Ahead of hosting a workshop at Advertising Week Asia in Tokyo at the end of May, Yasumichi Oka, the founder of Tugboat, told Campaign Japan about his regret at not having a clear heir, and his hopes that more young people will branch out and start independent agencies.
HK independent agencies enter new growth phase
HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.
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