Idea Cellular | What an Idea | India

Through a television campaign by Lowe Lintas and Mindshare, the ad channels consumers to substitute papers usage with digital mobile. From receiving news update to communicating with the others through mobile, the ad also suggests interesting use of mobile, including getting celebrities autographs, music scrolls and gradation certificates.

“It's a young and innovative idea about mobile phones being the 21st century solution to eliminate paper wastage, that in turn helps keep our planet green," asid Ashwin Varkey, the creative director at Lowe Lintas.

Chief marketing officer at Idea Cellular Pradeep Srivastava added that the mobile company has always campaigned for quality education, democracy and “walk when you talk”. However, this time it takes on the “burning topic” of deforestation this time in hope to motivate people in India. The website for Idea Cellular also asks visitors to pledge against deforestation.




Credits:
Project What an Idea
Client Idea Cellular
Creative agency Lowe Lintas
Creative team R Balki, Ashwin Varkey, Jaywant Dabholkar, Ashok Nadavdekar, Kapil Bhagat
Art director Kapil Bhagat
Copywriter Carlos Pereira
Account servicing Tarun Chauhan, Tarannum Romani, Sachin Pandirkar, Vishal Bijlani, Smita Padmanabhan
Planning Suraja Kishore
Director Amit Sharma
Production company Chrome Pictures
Post-production companies VHQ Singapore, Pixion
Exposure Television