Ibis launches world's biggest virtual pillowfight as part of re-branding exercise

The “Ibis pillow fight party” Facebook application, developed by Media Contacts Singapore, invites netizens to virtually throw pillows at each other to stand a change to win hotel stays across the region.

The six-week campaign aims to showcase the three personalities of the Ibis brand family in a fun and creative way. The three brands – Ibis, Ibis Styles (formerly All Seasons) and Ibis budget (formerly Formule 1) – are represented in the campaign by the different pillow colours.

Jens Uwe Parkitny, VP, Digital Distribution & Loyalty, Accor Asia-Pacific, said harnessing social media is one of the Best ways to introduce Ásia-Pacific consumers to the brand.

"In a way, the Facebook community in the region mirrors the Ibis brand – energetic, savvy, connected and on-the-go,” he said. "We think this application will energise our Facebook fans and help them discover the ibis family in a fun way."