Hutchison Whampoa tasks Grey HK with creative for luxury Beijing development

Grey Hong Kong said they won the account in a pitch that involved several other undisclosed 4A agencies.

“I believe our strength in property advertising is truly reflected in this pitch," said Desmond Chan, general manager of Grey Hong Kong. "We created a strong and compelling communication platform that captures the selling proposition of the property.”

The residential development, located in the Chaoyang District on the city's east side, is still under construction. The integrated communication project will cover brand identity development plus all ATL and BTL aspects.

Grey Hong Kong’s other high-end property branding projects in Hong King include Bel-Air in Pokfulam and Hong Kong Land’s Serenade in Tai Hang Road.

Hutchison Whampoa Property is one of the leading property developers in both Hong Kong and Chinese mainland.

Earlier this month, Grey Shanghai was appointed as the agency-of-record in China by Osim, Singapore-based electronic massage and body-fitness machines brand.