The “Free to be” campaign can be seen in six markets including Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
The animated commercial retells the story of the Huggies brand which promises growth, progress, discovery and the freedom to be one’s best self.
Told in the form of a ballad, a mother sings to her newborn child and in the song, she celebrates, affirms and encourages her child to believe in himself if he attempts to do anything significant with his life.
The creative is by Ogilvy & Mather.
Huggies’ brand is owned by Kimberly-Clark.
Watch the ad
The animated commercial retells the story of the Huggies brand which promises growth, progress, discovery and the freedom to be one’s best self.
Told in the form of a ballad, a mother sings to her newborn child and in the song, she celebrates, affirms and encourages her child to believe in himself if he attempts to do anything significant with his life.
The creative is by Ogilvy & Mather.
Huggies’ brand is owned by Kimberly-Clark.
Watch the ad
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