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Jul 15, 2014
How goofy videos helped Frutips double brand loyalty and raise sales
HONG KONG - After nearly 30 years in Hong Kong, Nestlé’s Frutips was relying on nostalgia and promotions to sell its chewy fruity candy, but increased competition and a target audience with no connections to the brand led it to launch its first branding campaign on YouTube in May 2013.
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