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Jun 5, 2024
Amazon launches 'Creator University' in India
The education programme and a series of 'Creator Connect' events aim to connect influencers with their peers and industry experts.
Jul 15, 2014
How goofy videos helped Frutips double brand loyalty and raise sales
HONG KONG - After nearly 30 years in Hong Kong, Nestlé’s Frutips was relying on nostalgia and promotions to sell its chewy fruity candy, but increased competition and a target audience with no connections to the brand led it to launch its first branding campaign on YouTube in May 2013.
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