Advertising News
Staff Reporters
Mar 3, 2022

How Filipino fuel company Seaoil used DOOH location targeting to drive footfall

CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Thai influencer walks out of KFC ad mid-set

2 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

3 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

6 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

9 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

10 We Are Social appoints APAC CEO, launches Thailand office

Related Articles

Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong
May 15, 2023
Staff Reporters

Smart taxi billboards give hyper-targeting DOOH new ...

Australian agencies experiment with programmatic DOOH
Jul 7, 2021
Staff Reporters

Australian agencies experiment with programmatic DOOH

AdCity partners with Moving Walls on OOH measurement
Jan 30, 2020
Staff Reporters

AdCity partners with Moving Walls on OOH measurement

Programmatic DOOH advertising lands at Hong Kong airport
Nov 26, 2020
Robert Sawatzky

Programmatic DOOH advertising lands at Hong Kong ...

Just Published

Women to Watch 2024: Margaret Key, MSL
7 hours ago
Staff Reporters

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Bonds taps Robert Irwin to show how wild comfort down under can really get
7 hours ago
Ad Nut

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

Common Interest acquires Amplify to 'empower creativity'
The Information
11 hours ago
Alessandra Scotto di Santolo

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.