Byravee Iyer
Jul 9, 2013

Hong Leong Bank taps Mediavest Malaysia for $8.4 million media business

KUALA LUMPUR - Leading Malaysian bank Hong Leong Bank has appointed Mediavest Malaysia to handle its media planning and buying in Malaysia following a competitive pitch, according to a source close to the pitch.

Hong Leong Bank selects Starcom for planning and buying
Hong Leong Bank selects Starcom for planning and buying

In addition to incumbent OMD, Maxus and Carat are believed to have taken part in the review.

The move is a big departure for the banking giant, which was previously thought to have a strong relationship with OMD. In 2009, it even appointed OMD to oversee its media business in Vietnam. OMD did not immediately respond to queries from Campaign Asia-Pacific.

Hong Leong recently announced that it has appointed Tan Kong Khoon as group managing director and CEO effective 1 July. 

Source:
Campaign Asia

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