Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jan 3, 2012
CASE STUDY: Hello Kitty helps expand Hong Leong's customer base
Hong Leong Bank launched the Hong Leong Hello Kitty Debit Card in October, to gain relevance with the younger consumer segment, through Naga DDB.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Feb 24, 2025
Bala Pomaleh joins Dentsu Malaysia as CEO Media
Nov 23, 2018
All the swanky hotel openings in Kuala Lumpur
Aug 20, 2018
Kuala Lumpur to welcome CitizenM hotel
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
DoorDash makes bid to buy Deliveroo
The takeover talks come as consolidation within the food delivery service space gathers momentum.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
Vidio’s CMO Teguh Wicaksono on staying 'punk' and ...
A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.
6 hours ago
Publicis acquires sports agency Adopt, continues ...
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
7 hours ago
11 minutes of fame, many more of regret
Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.