Benjamin Li
Apr 14, 2010

Hong Kong Broadband Network holds talks on creative and strategic pitch

HONG KONG - Hong Kong Broadband Network (HKBN) has called a creative and strategic pitch for its broadband service. Several agencies reportedly met with the client over a month ago and a result is expected in April.

Hong Kong Broadband Network holds talks on creative and strategic pitch
Up to four agencies have reportedly been invited including Metta Communications. The client also approached DDB Hong Kong, but the agency confirmed they are not involved.

HKBN's long-time current agency M&C Saatchi has just launched a new tactical campaign for its symmetric 1000M broadband service.

M&C Saatchi has produced several award-winning campaigns for HKBN in previous years. However the creative duo behind the campaigns, Sandy Chan and Simon Handford, the joint MDs, both left and joined Ogilvy & Mather last January. 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Will axing fact-checkers on Meta shift media spend ...

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

6 hours ago

Ex-OMD USA media chief joins Publicis to lead ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.

12 hours ago

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

12 hours ago

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo

A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.