Benjamin Li
Apr 14, 2010

Hong Kong Broadband Network holds talks on creative and strategic pitch

HONG KONG - Hong Kong Broadband Network (HKBN) has called a creative and strategic pitch for its broadband service. Several agencies reportedly met with the client over a month ago and a result is expected in April.

Hong Kong Broadband Network holds talks on creative and strategic pitch
Up to four agencies have reportedly been invited including Metta Communications. The client also approached DDB Hong Kong, but the agency confirmed they are not involved.

HKBN's long-time current agency M&C Saatchi has just launched a new tactical campaign for its symmetric 1000M broadband service.

M&C Saatchi has produced several award-winning campaigns for HKBN in previous years. However the creative duo behind the campaigns, Sandy Chan and Simon Handford, the joint MDs, both left and joined Ogilvy & Mather last January. 

Source:
Campaign Asia

Related Articles

Just Published

56 minutes ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

1 hour ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

1 hour ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

1 hour ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.