News The Work Advertising Marketing Creativity
Bailey Calfee
Aug 21, 2024

Hinge turns match stories into BookTok-worthy romances

The work tapped six contemporary writers to capture the stories of couples who found each other on the app.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

Digital Media Awards 2025 winners revealed

3 Digital Media Awards 2025 winners revealed

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

No one talks about ads anymore: Have they lost their pop-culture charm?

6 No one talks about ads anymore: Have they lost their pop-culture charm?

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

7 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Mash names all-female executive team, shifts global HQ to Singapore

8 Mash names all-female executive team, shifts global HQ to Singapore

Out-of-phone: What happens when creator content leaves the feed?

9 Out-of-phone: What happens when creator content leaves the feed?

Bonds taps Robert Irwin to show how wild comfort down under can really get

10 Bonds taps Robert Irwin to show how wild comfort down under can really get

Related Articles

Tinder tops the charts, Coffee Meets Bagel dominates Singapore’s serious dating scene: YouGov
Feb 19, 2024
Samuel Tan

Tinder tops the charts, Coffee Meets Bagel ...

Tai Hing's new 'My hero' campaign is funnier than ever
Mar 14, 2016
Ad Nut

Tai Hing's new 'My hero' campaign is funnier than ever

Eric Kwok turns superhero as Tai Hing’s first brand ambassador for 25th anniversary campaign
Feb 18, 2014
Benjamin Li

Eric Kwok turns superhero as Tai Hing’s first brand ...

AXA sell hinges on financial advice
Jan 11, 2002

AXA sell hinges on financial advice

Just Published

M&A deals continued to decline in 2024: COMVergence
1 hour ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

OMD takes the lead as EssenceMediacom drops out of global rankings
The Knowledge
2 hours ago
Elena Lewis

OMD takes the lead as EssenceMediacom drops out of ...

At a holding-company level, Publicis Groupe breaks the $1 billion mark.

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
2 hours ago
Rahat Kapur

'Don’t give it away for free': WPP’s Rob Reilly on ...

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

Women to Watch 2024: Sheena Liu, TVBS Media Inc
6 hours ago
Staff Reporters

Women to Watch 2024: Sheena Liu, TVBS Media Inc

Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.