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Flack, a 20-year industry veteran, will oversee Hilton’s brand marketing strategies and functions worldwide, including public relations, strategic partnerships and brand promotions for the leisure and business segments, as well as Hilton Hotels corporate identity and online tools and resources.
In addition, Flack will support the hotel group’s marketing and business development efforts for the customer marketing group, Hilton HHonors programmes, and hotel opening marketing initiatives around the globe.
“Andrew has a wealth of experience of expanding Hilton’s position in existing markets as well as identifying new opportunities in emerging growth markets,” said Dave Horton, global head, Hilton Brand. “We are confident in his abilities to take our organization to the next level.”