Advertising The Work
Matthew Miller
Jan 20, 2015

Hey, you in the white SUV, wanna buy a Lexus?

AUSTRALIA - In a technology-enabled OOH campaign through M&C Saatchi, cheeky billboards in Australia are asking individual drivers of vehicles from Audi, Range Rover and Mercedes to consider a new Lexus instead.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Former Dentsu APAC heads launch regional B2B marketing agency

3 Former Dentsu APAC heads launch regional B2B marketing agency

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Why so many are leaving adland to embark on 'solopreneurship'

6 Why so many are leaving adland to embark on 'solopreneurship'

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

7 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

8 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

The untapped potential of OTT for Singapore marketers

9 The untapped potential of OTT for Singapore marketers

Coca-Cola media business contract lies between Publicis and WPP

10 Coca-Cola media business contract lies between Publicis and WPP

Related Articles

M&C Saatchi reveals AI tool that measures brands' 'cultural power'
Mar 18, 2025
Eszter Gurbicz

M&C Saatchi reveals AI tool that measures brands' ...

M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
The Information
Dec 2, 2024
Lucy Shelley

M&C Saatchi details global rebrand and strategy ...

M&C Saatchi returns to organic revenue growth and improved profitability
The Information
Sep 18, 2024
Ben Bold

M&C Saatchi returns to organic revenue growth and ...

Harry and Meghan partner M&C Saatchi on social media harms campaign
Aug 7, 2024
Alessandra Scotto di Santolo

Harry and Meghan partner M&C Saatchi on social ...

Just Published

Stagwell to increase adspend on news media by 22%
7 minutes ago
Robin Langford

Stagwell to increase adspend on news media by 22%

The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.

Women to Watch 2024: Kelly Yang, Havas Health & You
11 minutes ago
Staff Reporters

Women to Watch 2024: Kelly Yang, Havas Health & You

As CEO, Yang has been instrumental in driving transformation within the organisation and has played a crucial role in the agency's rapid growth, orchestrating strategic expansion and strong momentum within her team.

Four networks to pitch for global Mars account
8 hours ago
Shauna Lewis

Four networks to pitch for global Mars account

Campaign understands the process is at the RFP stage.

India's digital advertising industry to be $8.15 billion by end-2026: Study
9 hours ago
Campaign India Team

India's digital advertising industry to be $8.15 ...

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.