Campaign India Team
Apr 5, 2021

Herbal supplement brand ambassador trolled on social media after positive Covid test

Indian actor Akshay Kumar featured in an ad that claimed the product, Dabur Chyawanprash, was clinically tested to protect consumers against Covid-19.

Herbal supplement brand ambassador trolled on social media after positive Covid test
Akshay Kumar is the latest celebrity in India who took to social media to announce that he had been tested positive for Covid-19. 
 
However, while other actors and celebrities mostly get sympathy on social media – Kumar was trolled. The actor is the brand ambassador for Dabur Chyawanprash since December 2020, and featured in an ad that claimed Chyawanprash helps in boosting immunity against Covid-19. Post Kumar’s health update, netizens brought up questions of whether Kumar was consuming the product at all or if the products efficacy tests were fabricated.
 
 
 
At the time of the appointment, Mohit Malhotra, CEO, Dabur India, said, “The times we are living in today have underlined the need for and importance of immunity more than ever before. Strong immunity is the need of the hour with the threat of illnesses looming around us. Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy and Amla, has always stood for boosting immunity to fight illnesses. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation. Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash. We are happy to welcome him to the Dabur family.” 
 
Kumar said, “I am immensely proud and happy to be a part of the Dabur family. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household, every person-so that collectively our nation’s immunity becomes stronger and we can conquer every challenge”.
 
This saga follows Sourav Ganguly and Fortune Oil’s similar misfortune from January 2021; Ganguly had suffered a heart attack that resulted in an angioplasty. What followed were memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil, products that claimed to strengthen heart health. 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Digital Media Awards 2025 winners revealed

Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work in mobile and beverage advertising.

14 hours ago

Creative Minds: Nuno Alves believes creativity is ...

With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.

15 hours ago

Women to Watch 2024: Natalie Lowe, The Orangeblowfish

An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.

16 hours ago

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.