Haymarket rebrands Media magazine as Campaign

From September 2010, all existing Media products, including awards, conferences and online, will carry the Campaign name and form part of a Campaign-branded network covering the Asia-Pacific region, India, the Middle East and the UK. .

Campaign Asia-Pacific, which supersedes the fortnightly Media, will launch as an all-new, subscription-based monthly with a circulation of 15,000 copies on September 20 at the Spikes Asia Festival in Singapore.

This rebranding will make Campaign Asia-Pacific an integral part of a growing global network connecting the marketing, advertising and media communities across the world's major markets and providing them with essential news, information and insight.

The portfolio includes the campaignasia.com network of websites, launched in June 2010, comprising a regional site and local sites serving the Singapore, Hong Kong, China and India markets. The sites deliver daily up-to-the-minute news and opinion, plus a searchable archive of more than 50,000 articles, case studies and research data.

News, video, podcasts, blogs, the latest creative work and user-generated content will form the basis of free content online. Premium content, available only to subscribers, will include all archived material, research and case studies.

Tim Waldron, managing director of Haymarket Asia, said: "The move to a paid-for content model in print and a combination of free and paid-for premium content online will allow us to invest in and develop the quality of our journalism and the information we provide, as well asmaximising our reach across the region and outside for those who want to know what's going on in the fastest-growing and most exciting marketing communications market in the world."

"Media gives us a hugely successful and well-regarded platform from which to launch the Campaign brand in Asia-Pacific. I'm very proud of the way its grown and developed, staying true to its principles of editorial excellence and integrity while achieving market leadership in everything it has done - from print to online to awards and conferences."

The Rt Hon Lord Heseltine, chairman, Haymarket Group Board, said: "Campaign has long had a special place in the hearts and minds of its readers, as well as at Haymarket where it has helped create the company's reputation for excellence. Media has always shared its values, and it's a great pleasure now for me to see it take Campaign's name."

Atifa Hargrave-Silk, editor-in-chief, said: "Our goal with the launch of Campaign Asia-Pacific is to create a brand - in print, online or in live events - that is indispensable for Asia's marketing, advertising and media communities and those outside who want to know about the region. To deliver that, we're investing in our editorial resources, and offering our audience more analysis, insights, ideas, best-practice examples and perspective. Our audience know they will find the best thinking across all the disciplines, incisive and thought-provoking comment from industry leaders and unique, state-of-the-nation special reports on key markets, media and issues."

Click here for more information on the launch, including an information pack, rate card and subscription rates.