It's the end of another busy year and Campaign Asia-Pacific is taking a breather to spend time with family and friends. We want to take this opportunity to say thank you to all our readers. It's truly been a privilege to have you on board with us as we've aimed to once again document all the most-important news, events and issues in our industry.
As our goodbye poem below illustrates, it's been a year of many goodbyes. So time for us to sign-off on 2019 before we return to say hello to a new year and indeed, the dawn of a new decade. See you back in January—we hope you'll continue to engage with us as the industry faces fresh new challenges in the decade ahead.
'Twas the last day at Campaign
The office was bereft
Just a few computers humming
Most others had left
We gazed out the window
To the industry below
But not an agency was stirring
Where did everyone go?
No planners, no creatives
No producers, no editors
We'd even been abandoned
By trade press competitors
All quiet at Dentsu
No sounds there in Aegis
Chalked up to all of their
exits in stages.
WPP had construction
Rebuilding of names.
New campuses, superagencies...
(Few standout campaigns)
At Publicis not a whisper
From agency brands
Leo, Saatchis and PubComms
Left for an 'all-hands'.
Shadows at Omnicom,
Were churning results
People? Automatons?
We don't feel a pulse
At Interpublic still nobody,
Were they up in the attic?
Ah Kinesso! We thought so
It's now all programmatic.
Yes brands were still stirring
The campaigns are whirring
With nary an account director in sight
They now have smart bots
To read all our thoughts
So we too can sign off—good night.
May your data-driven holiday wishes be appropriately targeted while respecting your privacy.
From the editors at Campaign Asia-Pacific
See you again in 2020.
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