Marketing News
Racheal Lee
Jul 16, 2012

Half of Ramadan shoppers in Malaysia spend more YOY: Nielsen

KUALA LUMPUR - Some 44 per cent of Muslim shoppers increase their Ramadan expenses year-on-year, a study by Nielsen has revealed.

Monthly ad spend for print and TV

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

2 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Thai influencer walks out of KFC ad mid-set

3 Thai influencer walks out of KFC ad mid-set

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

VML & Ogilvy Japan names co-CEOs

5 VML & Ogilvy Japan names co-CEOs

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

9 Unilever uses digital twins to accelerate content creation

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

10 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Related Articles

Malaysia has more sales-seekers, Nielsen reveals
Oct 12, 2011
Staff Reporters

Malaysia has more sales-seekers, Nielsen reveals

Bala Pomaleh joins Dentsu Malaysia as CEO Media
Feb 24, 2025
Staff Reporters

Bala Pomaleh joins Dentsu Malaysia as CEO Media

Kuala Lumpur is CR Worldwide’s top summer incentive destination
Jun 17, 2019
Staff Writer

Kuala Lumpur is CR Worldwide’s top summer incentive ...

All the swanky hotel openings in Kuala Lumpur
Nov 23, 2018
Surekha Ragavan

All the swanky hotel openings in Kuala Lumpur

Just Published

Campaign Asia-Pacific's Agency Report Cards 2024 will debut shortly
5 hours ago
Campaign Editorial

Campaign Asia-Pacific's Agency Report Cards 2024 ...

Campaign Asia-Pacific’s editorial team has conducted the definitive review of the top 25 media and creative agencies across APAC. The in-depth reports will be released shortly—subscribe now for exclusive access to the full analysis and insights.

The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign
12 hours ago
Charlotte Rawlings

The Botanist gin focuses on 'the now' as it backs ...

The rebrand was handled by The Elephant Room.

Havas Health is futureproofing creativity through Neurodiversity Center of Excellence
13 hours ago
Emma Thumann

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

Why Snap’s creative chief is doubling down on ephemeral content
1 day ago
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.