Imogen Watson
Aug 28, 2022

Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

'Exquisite' replicates famous scenes from the renowned director's body of work.

Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

Gucci has inserted itself into the encapsulating world of Stanley Kubrick in a new campaign for its Autumn/Winter 2022 collection, which features a surprise collaboration with Adidas. 

Under the creative direction of Alessandro Michele, “Exquisite” digs deep into the director's archives to reimagine Kubrick’s pioneering oeuvre, scene for scene, including models that resemble famous characters. 

An ode to A Clockwork Orange, the cinematic short opens with a gang of unruly model "droogs" zooming down a street, as the opening sequence of 2001: A Space Odyssey plays out. 

Switching things up, the scene snaps to the epic science fiction film, as the music reshuffles to A Clockwork Orange Theme.

Like flicking through a photobook of film stills, the short continues to piece together famous scenes from other movies, including Barry Lyndon and The Shining. 

The film was lensed and directed by photographic duo Mert Alas and Marcus Piggott, with art direction by Christopher Simmonds.

Milena Canonero and Charlotte Walter curated the replicas of the original costume designs. 

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” Gucci's creative director, Alessandro Michele, said.

He continued: “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralise the human and its metamorphic ability.”   

Source:
Campaign UK
Tags

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

11 hours ago

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

11 hours ago

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

11 hours ago

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.