Advertising Marketing Analysis
Sadie Bargeron
Feb 6, 2023

A Chinese New Year campaign controversy: is Gucci fur-real?

The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?

Gucci’s Year of the Rabbit campaign was shot with real rabbits and featured rabbit felt products. Photo: Gucci

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