Jenny Chan 陳詠欣
Jul 28, 2011

Group buying brands in Hong Kong dominate Google Zeitgeist 2011

HONG KONG - On the minds of Hong Kong googlers in the first half of the year were group buying brands like Groupon, Groupbuya, and Group buyer, according to the 2011 mid-year Google Zeitgeist.

Groupon Hong Kong
Groupon Hong Kong

The local version of Groupon was the champion of search results in Google Zeitgeist from January to June 2011, outstripping other group buying sites in the region.

Groupbuya was ranked fourth in the top ten brands, and Group Buyer followed closely in the fifth place.

Google Zeitgeist, a tool designed to provide insight into internet trends, is compiled based on the aggregation of billions of search queries typed into the search engine.

In the consumer electronics category, the smartphone and tablet PC booms heated up searches related to Apple's iPad 2 and the Samsung Galaxy series of gadgets.

In addition, mobile phone operators also appeared frequently in Google searches, with SmarTone Vodafone and PCCW Mobile in the list's top ten.

Fast-food chain McDonald enjoyed a lot of publicity as internet users googled for its take-away service and online menu, prompting it to take the ninth position.

As for the broader list of the most popular search terms, Facebook is on top. Other web giants such as Google, Yahoo!, and YouTube were well-received online.

Other notable search keywords were China Airlines, Delta Air Lines, Panasonic, TVB, and HSBC.


 

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Publicis ANZ acquires indie media shop Atomic 212°

Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.

3 hours ago

Meta introduces ads on Threads

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.

17 hours ago

Fuji TV leaders resign amid sexual misconduct case

Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.

23 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?