Angelia Seetoh
Mar 1, 2011

Grey Indonesia wins BCA’s creative business

JAKARTA - Grey Indonesia has been appointed BCA's AOR for its B2C creative campaign to market its e-banking products and services.

Grey Indonesia wins BCA’s creative business

BCA is Indonesia’s largest private bank and is controlled by Indonesian conglomerate Djarum Group.

With the win, Grey Indonesia will be charged with the development and implementation of a nationwide integrated marketing communications strategy to promote BCA’s e-banking products and facilities. These include mobile banking service m-BCA, SMS BCA, BCA ATM, Debit BCA and internet banking-based KlikBCA, as well as new services for the market.  

BCA called a pitch for its creative business late last year. Four agencies were invited to pitch, including Grey and JCMK.

 

The first in the series of B2C campaigns is scheduled to kick off in March 2011.

Related Articles

Just Published

1 hour ago

Campaign Global Agency of the Year: Winners’ ...

Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.

3 hours ago

Campaign Ad Net Zero Awards 2024: Winners revealed

The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.

4 hours ago

Monks makes redundancies amid revenue decline and ...

The agency rebranded from MediaMonks to Monks in July.

4 hours ago

Publicis media pioneer and former COO Steve King ...

Briton plans to stay involved in marketing and communications world.