He joins from McCann Erickson, having originally started his career in the industry as an intern at Saatchi’s Manila office. He then moved on to begin his professional career in 1996, and first returned to Saatchi in 1999 and was associate creative director until 2005.
He has worked on the accounts of multinational brand such as Coca-Cola, Unilever and Nestle, as well as Philippine corporate giants like BPI, Ayala Land, and PLDT, Smart and Petron.
“I spent time looking for someone who could do the job of a creative director rather than just assume a title,” said Andrew Petch, executive creative director at Ace Saatchi & Saatchi. “Someone who could get great work out of his team, build relationships with clients and get big ideas out the door of the agency. Greg has all those talents and he's also just a very good guy. We look forward to him starting.”