Goodyear hands regional biz to Euro RSCG Bangkok

The agency won the business after a three-way pitch.

Euro RSCG has been tasked with developing a central concept that will generate interest across the region.

The introduction of DuraPlus sees Goodyear entering a segment of price-sensitive Asian drivers who search for value in their motoring purchases. DuraPlus is designed to go further and last longer than its competitors.

“The fact that Goodyear is a regional win highlights our ability to engage consumers across different markets with strong ideas, delivering the best result possible for our clients,” said Matthew Fanshawe, CEO, Euro RSCG Southeast Asia.