TBWA Hakuhodo won a Gold Lion and 10 other APAC agencies walked away with awards in the Design category, awarded Monday night at Cannes Lions 2019.
Overall APAC work won 11 awards: one gold, four silvers and six bronzes. Globally, the category yielded 47 awards overall.
A Grand Prix in the category went to 'Creatability': Google Experiments in AI + Accessibility' by Google Creative Lab, New York.
A table of the APAC winners follows. See all our Cannes Lions 2019 award coverage.
| TITLE | CLIENT | PRODUCT | ENTRANT / IDEA CREATION | COUNTRY | AWARD |
|---|---|---|---|---|---|
| THE MOST CHALLENGING PINGPONG TABLE | JAPAN PARA TABLE TENNIS ASSOCIATION | PARA PINGPONG TABLE | TBWA\HAKUHODO INC., Tokyo | JAPAN | Gold Lion |
| THE RESTAURANT OF MISTAKEN ORDERS | THE RESTAURANT OF MISTAKEN ORDERS GENERAL INCORPORATED ASSOCIATION | NURSING CARE | TBWA\HAKUHODO INC., Tokyo / DAIKI ANGEL HELP , Tokyo | JAPAN | Silver Lion |
| HUNGRY PUFFS | FOODBANK WA | HUNGRY PUFFS | THE BRAND AGENCY, Perth | AUSTRALIA | Silver Lion |
| LIVING SEAWALL | VOLVO CAR AUSTRALIA | VOLVO | whiteGREY SYDNEY | AUSTRALIA | Silver Lion |
| THE QUIET TAXI | HYUNDAI MOTOR GROUP | HYUNDAI SONATA LF TAXI | INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | Silver Lion |
| GET BACK, TOHOKU. | EAST JAPAN RAILWAY COMPANY | TOHOKU SHINKANSEN | DENTSU INC., Tokyo | JAPAN | Bronze Lion |
| ASPIRATION & PERSPIRATION | DENTSU ADVERTISING AWARDS SELECTION COUNCIL | DENTSU ADVERTISING AWARDS 2018 | DENTSU INC., Tokyo | JAPAN | Bronze Lion |
| TRUCK ART CHILDFINDER | BERGER PAINTS | BERGER PAINTS | BBDO PAKISTAN, Lahore | PAKISTAN | Bronze Lion |
| THE BRIDAL UNIFORM | UN WOMEN | ANTI-CHILD MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN | Bronze Lion |
| 7:1 FURNITURE COLLECTION | HOMEPRO | HOMEPRO | BBDO BANGKOK | THAILAND | Bronze Lion |
| SANS FORGETICA | RMIT UNIVERSITY | RMIT UNIVERSITY EDUCATION | NAKED COMMUNICATIONS, Sydney | AUSTRALIA | Bronze Lion |
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