Go React wins Asia-Pacific integrated marketing for Denmark's Grundfos

Go React, which bills itself as an expert in data-driven, digital relationship marketing, will implement a brand campaign not only to build preference among the brand's B2B customers but also to educate a B2C audience about the company's commitment to sustainability. The campaign, set to begin next month, will include both traditional and digital media and will also feature a lead-generation program.

Grundfos reported revenue of about US$3.8 billion in 2011 and is represented by 80 companies in 55 countries.

“We were impressed with [Go React's] understanding of our business-to-business communication needs across this diverse region, their strong focus on results-driven digital marketing and their flexible approach," Tiffany Bermingham, regional marketing manager at Grundfos Asia-Pacific, said in a statement. 

The win gives Go React a chance to demonstrate the effectiveness of its data-driven suite of services, according to Paul Hourihane, Go React's chief executive officer.

Go React was formed by the 2010 merger direct marketing agency Go Direct and React. In 2011 car distributor Borneo Motors named Go React as a partner for customer acquisition and engagement programs for its main brands, including Toyota, Lexus and Suzuki.