Go React names new account director

Shandu's advertising industry experience has seen him manage 360-degree campaigns in the digital media space with agencies Ogilvy, Wunderman and BBDO/Proximity.

He also spent four years with Citibank, where he developed web-based initiatives for the bank’s loyalty programmes and intranet sites.

Paul Hourihane, CEO at Go React, noted that Shandu’s great digital pedigree will be an asset to the company.

“Shandu has a broad range of experience, from SEO campaigns for Yahoo! to social media campaigns for leading brands, which we will leverage as we continue to develop data-driven digital relationship marketing programmes for our blue chip clients,” he added.

A mass communications and marketing graduate from an American University, Shandu has also been a speaker at the World Social Media Asia Forum in Singapore.