WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.
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Marketers such as Japan Airlines have already begun using Veo 2 for in-flight video content.
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
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