It is responsible for driving publicity for the event and managing international media relations. The tournament is an international series of short course (25 meter) swimming meets organised by the International Federation for swimming (FINA).
The event will kick off in Dubai, before traveling to six other stops around the world. Singapore will be the tournament’s fifth stop, from November 4 to 5, which will host world-class swimmers, including Singapore’s Tao Li, China’s Jiao Liuyang and Australian Ian Thorpe.
Ang Peng Wee, chairman of the organising committee of the FINA/Arena Swimming World Cup (Singapore), said Fulford PR’s ties with both local and international media have been instrumental in driving publicity for this eminent event over the years.
“We have established a great working relationship and are excited to be working together once again,” he added.
Linda Fulford, managing director of Fulford PR, meanwhile said, “Fulford PR is humbled to be part of the FINA/Arena Swimming World Cup once again. Our six years of good working relationship with the Singapore Swimming Association have demonstrated our capabilities in developing and maintaining long-lasting ties with both media and clients.”
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