Opinions PR Marketing
Gavin Hadley
Apr 19, 2024

Formula 1 Shanghai: A watershed event for brand sponsors

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

Lando Norris of Great Britain and McLaren, Charles Leclerc of Monaco and Ferrari, Esteban Ocon of France and Alpine F1, Zhou Guanyu of China and Stake F1 Team Kick Sauber, Fernando Alonso of Spain and Aston Martin F1 Team and Nico Hulkenberg of Germany and Haas F1 attend the Drivers Press Conference during previews ahead of the F1 Grand Prix of China at Shanghai International Circuit on April 18, 2024 in Shanghai, China. (Photo by Lintao Zhang/Getty Images )

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