Former Symbian Foundation SVP hired to drive Tapjoy's growth in Asia-Pacific

Berkin will be responsible for expanding Tapjoy's operations in Asia-Pacific countries by building up its ad-funded mobile application distribution network.

"Tapjoy is an important global revenue platform for the rising tide of free, ad-supported mobile applications," said Berkin. "The Asia-Pacific region has some of the most sophisticated mobile markets in the world and is full of entrepreneurial talent brimming with growth potential."

Berkin was previously the senior vice president of global alliances, as well as general manager of USA and Asia-Pacific at Symbian Foundation, the non-profit organisation that stewards the Symbian mobile operating system. While there, Berkin helped evolve the Symbian platform into an open-source operating system.

Mihir Shah, president and CEO, says he is looking for Tapjoy to become the dominant mobile app network not just in the US and Europe, but worldwide. He commented, "With the rapid expansion of smartphones and free-to-play mobile applications throughout Asia-Pacific, the region is ripe for services like ours, and Larry's industry connections and his get-it-done approach will serve us well."

The company's turnkey in-app advertising platform helps developers create incremental income for their applications on iOS, Android and other mobile platforms.