SHANGHAI – Former Publicis Beijing ECD Keat Soh has joined TBWA Shanghai as group creative director.
Soh (pictured) will report to Chien Hwang, the current executive creative director at TBWA Shanghai. Soh will oversee major accounts like McDonald’s and adidas in China.
“One of us will focus on Disruption, and the other will do his darndest to make sure nothing disrupts that," said Soh.
Soh joined Publicis Beijing in May 2009. His 15 year-long career started off from Singapore, than moved on to Australia, Hong Kong, India and Thailand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
.png&h=268&w=401&q=100&v=20170226&c=1)
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
.png&h=268&w=401&q=100&v=20170226&c=1)
Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
