ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, eVision and incumbent Proximity.
The regional pitch, managed by R3, is for all Asia-Pacific markets outside New Zealand and Australia, as well as markets in the Middle East, confirmed Goh Shu Fen, principal and co-founder of R3.
According to Goh, Fonterra is expected to reach a decision "very soon".
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The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.
The campaign has been created by Madrid-based Lola MullenLowe.
EssenceMediacom X was the incumbent agency.
The account is currently handled by IPG Mediabrands.
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