Five things you need to know about: Word of mouth planning

The plastic hard sell messages from brands and increasing clutter in the space has made consumers confused and cynical with most beginning to trust friends better than companies and brands. Social media has also given everyone a powerful tool in their hands and that is why word of mouth planning is more important than ever. Prashant Kumar, CEO of Mediabrands Malaysia, tells us five things we need to know about word of mouth planning.