Staff Reporters
Nov 16, 2010

Fashion brand Tommy Hilfiger returns to TV after five years

Iconic fashion brand Tommy Hilfiger has launched a global campaign driven out of the US titled ‘Feast Interruptus’, its first since 2005.

Fashion brand Tommy Hilfiger returns to TV after five years

Tommy Hilfiger’s ‘Feast Interruptus’ is a thematic campaign featuring the large family of 'The Hilfigers'. 

According to Tommy Hilfiger, "The Hilfigers campaign truly captures our 25 year heritage of twisted preppy American sportswear. To me 'Feast Interruptus' captures the fun and loving chaos of the holidays and, hopefully, will bring the feel-good spirit into our viewers' homes."

The main TVC is one minute long with the shorter 30-second commercials each concluding with a humorous ending featuring Chloe Hilfiger (the youngest Hilfiger) and Morgan IV (the family basset hound).

The TVC debuted in the US and is available online at Tommy.comYou TubeFacebook andTwitter. The campaign will run until 5 December.

The Tommy website also takes a closer look at each member of the Hilfiger family, with their unique style and personalities acting as a fashion look-book for fans.

This commercial for the holiday season is directed by New York agency Laird + Partners. 

Source:
Campaign Asia

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